1 Introduction
2 Theory and context
2.1 Emotions and emotion regulation in organisations
2.2 Sustainability professionals—the case of regenerative farming
3 Methodology
3.1 Norwegian context
3.2 Data collection
Farm | Participants (Gender) Role | Data collection |
---|---|---|
1 | Ada (female) Bent (male) Primary owners | 5 days participant observations + interview |
2 | Cecilie (female) Dag (male) Primary owners | 5 days participant observations + interview |
3 | Einar (male) Primary owner | Interview |
4 | Fredrik (male) Primary owner | 1 day participant observation + interview |
5 | Eirik (male) One of two owners | Interview |
6 | Fiona (Female) Geir (male) Primary owners | 2 days participant observation + interview |
7 | Herman (male), Jacob (male), Tor (male), Two managers responsible for their area, one trainee | Group interview |
8 | Henrik (male) Primary owner | 3 days participant observation + interview |
9 | Kjetil (male) Janne (female) Primary owners | 1 day participant observation + interview |
10 | Grete (female) One of two owners | 1 day participant observation + interview |
11 | Hilde (female) One of two owners | Interview |
3.3 Data analysis
4 Findings
4.1 Redefining and accepting problems as challenges
Cecilie Farm 2: “(…). I just really want (pause) everyone to be happy. A place where you can be a weed. (…) Instead of seeking problems, I think there are no problems in a garden. There is essentially only communication.”
Fredrik farm 4: “No, you have had animals that have functioned for a long time, that you have created a relationship with, it is sad to slaughter them, but it is a part of being a farmer. All animals will at some point be slaughtered. It is a part of the ‘game’, we just have to deal with it.”
4.2 Creating meaning from their work
Hilde farm 11: “(…) With the other farmers in the area, it is demanding to know how to talk to, and not step on any toes or feel that we are quite alternative or at least newcomers (…). We are both quite convinced that what we are doing is good.”