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2020 | Buch

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Strategic Equity Partnerships in Professional Football

Evidence on Stakeholder Attitudes for the Case of the German Bundesliga

verfasst von: Tobias Duffner

Verlag: Springer Fachmedien Wiesbaden

Buchreihe : Event- und Impaktforschung

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

Inhaltsverzeichnis

Frontmatter

Chapter 1. Introduction

Abstract

Strategic equity partnerships in football are set to continue being a major part of football’s development in the following years (Schuster & Unterhitzenberger, 2014), “with further football club acquisitions across Europe seemingly inevitable” (Boor et al., 2016; 2).

Tobias Duffner

Chapter 2. Research Gaps and Research Questions

Abstract

Strategic partnerships in the sport context are discussed from different theoretical views, most notably from a marketing/brand management, strategic management, strategic alliance, or financial perspective. Accordingly, different terminologies are used ranging from “co-branding partnerships” (e.g., Kahuni et al., 2009; Motion et al., 2003; Simonin & Ruth, 1998), “strategic partnerships” (e.g., Adam & Hovemann, 2018; Urriolagoitia & Planellas, 2007; Groscuth, 2005), “strategic relationships” (Farrelly, 2010), “strategic alliances” (e.g., Morgan et al., 2014; Hecox, 2007; Farrelly & Quester, 2005a), and “(strategic) investors” (e.g., Welling & Westhoff, 2018; Leister, 2017; Rentz, 2015). However, these terms are mostly used synonymously.

Tobias Duffner

Chapter 3. Theoretical Framework―General Partnership Literature

Abstract

This research project requires a comprehensive literature review of strategic partnerships as presented in academic writings in order to place the research question and sub-questions within the broader context of this literature. The insights provide a sound theoretical framework against which primary data can be contrasted.

Tobias Duffner

Chapter 4. Strategic Equity Partnerships in the Football Business

Abstract

The preceding part delivered a review of the general partnership literature regarding the motives, critical success factors, and effects of strategic partnerships. Since this study is designed to study strategic partnerships between corporate sponsors and professional football clubs in Germany, the peculiarities of the football business are illustrated in this section. That means, beside academic sources (mainly from the area of sport management and marketing), information is reviewed and analysed from football media, in particular public statements, non-academic newspapers, club homepages, and general sport (football) websites.

Tobias Duffner

Chapter 5. Research Design

Abstract

With regard to the research question and sub-questions, general motives for entering into strategic (equity) partnerships (RQ), the critical success factors (SQ 1) and the effects of strategic partnerships (SQ 7) were addressed as presented in the literature. Moreover, impediments (SQ 2) have also been touched. However, the lack of empirical research on the topic in the football business has clearly been outlined. This part takes this research one step further by depicting an overall research design that is appropriate to respond to the research question and sub-questions adequately.

Tobias Duffner

Chapter 6. Empirical Findings and Discussion

Abstract

This Chapter presents the empirical findings of the study by use of the storyline technique and discusses the results against the existing body of knowledge from the literature review as outlined in Chapter 2, 3, and 4. Initially, the broader contextual relationships of the research field are described in order to deliver a framework for orientation. Based on this, the theory is illustrated and explained through the categories, sub-categories, and concepts.

Tobias Duffner

Chapter 7. Management Implications and Recommendations

Abstract

The preceding Chapter illustrated the emergence of this grounded theory and discussed the findings against existing knowledge from the literature. This Chapter presents the theoretical and practical management implications which are derived from the study’s findings. The novelty of the study and its contributions are underpinned. In line with the study’s practical research objective recommendations for action are given.

Tobias Duffner

Chapter 8. Research Summary

Abstract

In the previous Chapter theoretical and practical implications were provided and recommendations for action were presented. It has clearly been outlined that the study makes a variety of valuable contributions to theory and practice. Research limitations were discussed and an avenue for future research in the field of strategic partnerships is suggested.

Tobias Duffner

Backmatter

Titel: Strategic Equity Partnerships in Professional Football
verfasst von: Tobias Duffner
Verlag: Springer Fachmedien Wiesbaden
Electronic ISBN: 978-3-658-31301-2
Print ISBN: 978-3-658-31300-5
DOI: https://doi.org/10.1007/978-3-658-31301-2

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Inhaltsverzeichnis

Frontmatter

Chapter 1. Introduction

Chapter 2. Research Gaps and Research Questions

Chapter 3. Theoretical Framework―General Partnership Literature

Chapter 4. Strategic Equity Partnerships in the Football Business

Chapter 5. Research Design

Chapter 6. Empirical Findings and Discussion

Chapter 7. Management Implications and Recommendations

Chapter 8. Research Summary

Backmatter

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