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Journal of Business Ethics

Erschienen in:

01.11.2014

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

verfasst von: Won-Moo Hur, Hanna Kim, Jeong Woo

Erschienen in: Journal of Business Ethics | Ausgabe 1/2014

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Abstract

The purpose of this study is to investigate the relationships among corporate social responsibility (CSR), corporate brand credibility, corporate brand equity, and corporate reputation. Structural equation modeling analysis provided support for the hypotheses from a sample of 867 consumers in South Korea. The results showed that CSR has a direct positive effect on corporate brand credibility and corporate reputation. In addition, the results indicate that corporate brand credibility mediates the relationship between CSR and corporate reputation. Moreover, corporate brand credibility mediates the relationship between CSR and corporate reputation. Finally, the relationship between CSR and corporate brand equity is sequentially and fully mediated by corporate brand credibility and corporate reputation. The theoretical and managerial implications of the results and limitations are discussed, and future research directions are suggested.

Vorheriger Artikel Corporate Governance Quality and CSR Disclosures

Nächster Artikel Bags for Life: The Embedding of Ethical Consumerism

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Titel: How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation
verfasst von: Won-Moo Hur
Hanna Kim
Jeong Woo
Publikationsdatum: 01.11.2014
Verlag: Springer Netherlands
Erschienen in: Journal of Business Ethics / Ausgabe 1/2014
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI: https://doi.org/10.1007/s10551-013-1910-0

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