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2022 | OriginalPaper | Buchkapitel

The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok

verfasst von : Xin Luo, Naznin Tabassum, Bhabani Shankar Nayak

Erschienen in: Modern Corporations and Strategies at Work

Verlag: Springer Nature Singapore

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Abstract

Online shopping has grown exponentially in terms of the number of consumers and degree of enthusiasm from major Internet companies for this market. In practice, retailers are adopting new digital marketing strategies to provide customers with a new and faster shopping experience.

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Titel: The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok
verfasst von: Xin Luo
Naznin Tabassum
Bhabani Shankar Nayak
Verlag: Springer Nature Singapore
Buch: Modern Corporations and Strategies at Work
Print ISBN: 978-981-19-4647-9

Electronic ISBN: 978-981-19-4648-6

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-981-19-4648-6_4

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