Anzeige
Erschienen in:
2023 | OriginalPaper | Buchkapitel
Digintelligence in Channels
verfasst von : Ye Tian
Erschienen in: How Digital Intelligence Drives Business Growth
Verlag: Springer Nature Singapore
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Abstract
Channels are the pathways that connect brands and sales terminals, and demonstrate a variety of characteristics in different industries. In the process of commodity circulation, business cooperation in each channel is also diverse: the KA channel (key accounts, exemplified by large supermarkets) is based on the sales system; the department store adopts the mode of unified cashier and sales commission; the Mall (comprehensive shopping center) adopts the rent mode, while the e-commerce adopts advertising and service charging model.