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2023 | Buch

The Driving Force from Environment Kapitel lesen Erstes Kapitel lesen

How Digital Intelligence Drives Business Growth

herausgegeben von:  Zhizhuan Business Research Institute

Verlag: Springer Nature Singapore

Buchreihe : Management for Professionals

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.

Inhaltsverzeichnis

Frontmatter

Digintelligence Opens Up a New Business Era

Frontmatter
The Driving Force from Environment
Wenya Yang
The Driving Force of Consumption Change
Abstract
Consumers are the most basic elements of business, and changes in consumers are also one of the important factors driving business changes. In recent years, the shift of business operation from goods to people is particularly obvious. In the past, merchants focused on describing product information such as the quality, function, and material of a product, but now they are beginning to present product information such as the temperament of the consumers that this product conforms to, or which character traits it reflects.
Wenya Yang
New Infrastructure in the Era of Digintelligence
Abstract
This chapter illustrates the macro trends of the New Infrastructure in the era of digital intelligence reflected by the vicissitudes of infrastructure construction, further analyzes how companies handle the gigantic opportunities, challenges brought about by the variables intrinsic to the New Infrastructure.
Dongying Hong
Digintelligence Growth Based on Commercial Operating Systems
Abstract
There is a high degree of similarity between the development of an enterprise and the evolution of organisms. Every time the environment changed, an array of new species emerged. The technological changes in the business environment and altered consumers also push the evolution of new corporate “species”, whose survival depends on whether they could keep up with and adapt to the changes in the market environment.
Ye Tian

Digintelligence Reconstructs the Eleven Elements of Business

Frontmatter
Digintelligent Brands
Abstract
Brands are the cognitive bridge between consumers and commodities, and they are also important assets of enterprises. Brand positioning, operation, and dissemination are related to the success or failure of an enterprise.
Ye Tian
Digintelligent Commodities
Abstract
Every brand, under the pressure of competition, is constantly developing new products to meet the updated demands of people. A brand lagging behind in innovation is menaced with the fate of being kicked out by rivals. New products are always the focus of competition and the engine of growth.
Ye Tian
Digintelligent New Manufacturing
Abstract
Over the past four decades since reform and opening up, China has developed into the world’s second largest economy, an unparalleled miracle in human economic history. The rise of China has even changed the world’s perception of the value of manufacturing in global competition.
Dongying Hong
Digintelligence in Channels
Abstract
Channels are the pathways that connect brands and sales terminals, and demonstrate a variety of characteristics in different industries. In the process of commodity circulation, business cooperation in each channel is also diverse: the KA channel (key accounts, exemplified by large supermarkets) is based on the sales system; the department store adopts the mode of unified cashier and sales commission; the Mall (comprehensive shopping center) adopts the rent mode, while the e-commerce adopts advertising and service charging model.
Ye Tian
Digintelligent Marketing
Abstract
The old saying that “I know half of my ads do not work, but I don’t know which half” no longer applies in today’s advertising circles. As consumer data continues to accumulate, consumer tagging deepens, and the reach of digital touchpoints expands, all marketing behavior has become transparent. Not only do we know which half of our ads isn’t working, but we also know how to filter out the ones that aren’t working in the first place. Now, instead of isolated branding, marketing’s advertising behavior can be directly tracked to sales results. Through digital intelligence, the separated marketing and sales can be connected, and marketing endeavors has entered a new phase where the brand advertising campaign simultaneously progresses with sales success.
Ye Tian
Digintelligent New Retail
Abstract
Retailing is a transactional activity in which a commodity operator or producer sells a commodity to an individual consumer or a social group of consumers.
Wenya Yang
New Service with Digintelligence
Abstract
Alibaba CEO Zhang Yong proposed at the 2019 Wuzhen Internet Conference that “the essence of the new business civilization in the digital era is to return to man, on the basis of open sharing, shifting from focusing on traffic and transaction volume, to focusing on users and consumers, then on individuals, on benefits for the society as a whole, and on win–win results”.
Dongying Hong
New Finance of Digintelligence
Abstract
Among the 11 elements of Alibaba Business Operating System, finance is a key element that all businesses cannot get around. From the establishment to the end of a business, from the opening of an account to the completion of liquidation, its life cycle is inseparable from finance. It is just that under the past technical conditions, traditional enterprises’ perception of finance was mostly around the node where revenue and expenses occur, with limited services in other forms, often causing enterprises to face the following problems.
Dongying Hong
New Logistics with Digintelligence
Abstract
With the continuous development of the logistics, digintelligent logistics based on a new generation of information technologies of 5G, Internet of Things, cloud computing, big data, artificial intelligence, etc. has become the new trend gathering momentum in the industry today.
Wenya Yang
Digintelligent New Organization
Wenya Yang
New Technology of Digital Intelligence
Abstract
There are 11 business elements in ABOS, and readers can learn about the first 10 business elements (brand, commodity, manufacturing, etc.) from the content introduced in Chaps. 5–14. The 11th element, “technology”, is described in detail in this chapter in the timeline of past, present and future.
Dongying Hong

Pentalogy of Full-Link Digintelligence Transformation

Frontmatter
Infrastructure Cloud Migration
Abstract
The core of traditional IT architecture solutions is to manage the resources and architecture within the enterprise, and the final result is to build a closed technical system, even after the optimization of internal resources.
Dongying Hong
Digitalization of Touchpoints
Abstract
Digitalization of touchpoints is a prerequisite for enterprise digitalization, including digitalization of consumer touchpoints, transaction touchpoints, commodity touchpoints, logistics touchpoints, and production touchpoints.
Wenya Yang
Business Online
Abstract
After the digitalization of touchpoints is completed, various business modules need to be linked by these touchpoints to realize the real-time online business, from which the business mid-end is derived. That means all business data are aggregated and precipitated. Online orders from self-built malls, Tmall, Ele.me, and mini programs, and offline orders from offline specialty stores, convenience stores, department stores, and smart stores, generate separate data, which used to be fragmented and not unified.
Wenya Yang
Operation Digitalization
Abstract
Every June, a Baijiu (Chinese liquor) company holds a kick-off meeting to formulate the campaign goals, product strategies, marketing strategies and implementation schedule for the “Double 11” shopping festival.
Ye Tian
Decision-Making Intelligence
Abstract
Decision-making intelligence is the last step in the pentalogy of an enterprise’s digital-intelligence transformation, and it is also the necessary process undertaken by the enterprise to change its development strategy from “business-driven” to “data-driven”.
Dongying Hong

Pioneers of Digital Intelligent Transformation

Frontmatter
RT-Mart: A Digital and Intelligent Leader in the Retail Industry
Abstract
In 1998, RT-Mart opened its first hypermarket in Shanghai. In the following ten years, RT-Mart’s turnover had achieved explosive growth by virtue of its strategy of opening stores in second and third-tier cities, an extremely refined store operation plan, and a mixed management model of centralized headquarters and decentralized stores.
Fuming Chen
Easyhome: Reconstructing “People, Goods, and Fields” with Digital Intelligence
Beihong Wu
Feihe Dairy: Winged with Digintelligence
Abstract
In recent years, a “dark horse” has emerged in the domestic infant formula industry—Feihe Dairy. Since the second start-up in 2001, Feihe, starting from a county in Northeast China, has grown into the first domestic infant milk powder brand with revenue of over 10 billion yuan in less than 20 years, dominating the infant milk powder market in China.
Fuming Chen
Haidilao: Thoughtful and “Smart” Service
Abstract
In the early 1990s, Zhang Yong, founder of Haidilao, worked in a tractor factory in Sichuan after graduating from a technical school. He only earned 90 yuan a month at that time, but his neighbor, Granny Zhan, had already become a local nouveau riche with her ancestral technique of cooking smoked geese. Inspired by his neighbor, Zhang Yong quit the job and started his own business—a hot pot restaurant.
Beihong Wu
BESTORE: Following Through the Digintelligent Transformation
Abstract
At 9 a.m. on February 24, 2020, the world’s first live broadcasting of company listing was unveiled on the official website of the Shanghai Stock Exchange. Yang Hongchun, founder and chairman of BESTORE, a Wuhan enterprise, solemnly announced in the live broadcasting that BESTORE officially landed on the A-share market.
Beihong Wu
Xtep: Leader of Digital Intelligent Transformation
Abstract
After 2000, Ding Shuibo was keenly aware that the business of foreign trade OEM began to decline, while the demand in the domestic market was gradually heating up. Therefore, in 2001, Ding Shuibo founded the Xtep brand, which emerged with the differentiated marketing strategy of “fashion + sports” in the increasingly competitive sporting goods market. By 2007, Xtep’s operating revenue exceeded 1.3 billion yuan.
Fuming Chen
Backmatter
Metadaten
Titel
How Digital Intelligence Drives Business Growth
herausgegeben von
Zhizhuan Business Research Institute
Copyright-Jahr
2023
Verlag
Springer Nature Singapore
Electronic ISBN
978-981-9942-99-2
Print ISBN
978-981-9942-98-5
DOI
https://doi.org/10.1007/978-981-99-4299-2

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